The Global Goals campaign seeks to complete 17 goals endorsed by the United Nations by 2030. Goal 12, responsible consumption and production, focuses on reusing goods, and not supporting big conglomerates.

The ‘shop local, support local’ campaign aims to bring a friendly approach to one area of Goal 12. I chose to focus on an illustrative theme for my design, to emphasise the small business aspect of my campaign and goal. I created each icon individually and then created a unique grid system for each character.

My assets include a leaflet, poster and D48 billboard animation.